DIGITAL STRATEGIES FOR THE INTERNATIONALIZATION OF BRAZILIAN COMPANIES IN THE NORTH AMERICAN MARKET
DOI:
https://doi.org/10.56238/bocav25n78-018Keywords:
Digital Internationalization, Digital Strategies, U.S. Market, Competitiveness, Brazilian CompaniesAbstract
This study analyzed how digital strategies can strengthen the internationalization of Brazilian companies in the United States by examining how digital marketing, e-commerce, automation and communication adaptation influence competitive performance in this highly developed market. Conducted as a bibliographic and documentary review of materials published between 2018 and 2025, the research identified limitations such as insufficient cultural adaptation, limited technological investment and positioning weaknesses, while also revealing opportunities in niche markets, emerging technologies, cross-border models and expansion through global marketplaces. The results show that well-structured digital strategies reduce entry barriers, increase international visibility and enhance competitiveness, providing theoretical contributions by organizing key concepts of digital internationalization and managerial contributions by offering practical guidelines for companies seeking to operate in the U.S. market. Future research should consider empirical investigations, sector-specific analyses and international comparisons to deepen the understanding of how digitalization supports global performance.
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