BALANCE BETWEEN EMOTION AND AUTOMATION: THE STRATEGIC INTEGRATION BETWEEN IE AND AI IN ORGANIZATIONS

Abstract

This article aims to analyze how the management of emotional intelligence can act as a strategic element to mitigate the negative impacts of artificial intelligence in the workplace, promoting more human, collaborative, and sustainable relationships in contemporary organizations. Based on a qualitative and exploratory approach, supported by recent open-access literature, this study explored the possible convergences between EI and AI in the corporate context, emphasizing the benefits of applying emotional competencies to mediate the effects caused by automation, algorithms, and intelligent systems. The research discussed the classical foundations of emotional intelligence, its components and applications in organizational scenarios, as well as the psychological and ethical effects of introducing artificial intelligence into decision-making, performance monitoring, and interpersonal relationships at work. The analysis showed that organizations investing in the development of empathetic leadership, emotional training of teams, and the creation of environments of trust and active listening are more capable of integrating technological resources with the human dimensions of management. It is concluded that the integration between EI and AI is not only feasible but represents an ethical and strategic alternative to address the challenges of digital transformation without neglecting workers' well-being and the sustainability of organizational relationships.