CHALLENGES AND MANAGEMENT STRATEGIES IN CHANGE SCENARIO

Abstract

This article explores essential organizational strategies to address the challenges posed by environments characterized by constant changes, economic uncertainties, and technological transformations. The objective is to investigate how concepts such as strategic planning, organizational ecology, and adaptive capacity can be applied to maximize results and minimize impacts. The methodology used is based on a literature review, which analyzes the interaction between these concepts and managerial practices employed to overcome crises and build organizational resilience. Among the aspects discussed, the study highlights the role of leadership in implementing innovative practices, the use of reliable data to support strategic decisions, and the importance of collaborative networks in promoting organizational flexibility. The study concludes that the integration of strategies based on innovation, collaboration, and continuous learning is crucial for organizations to become more prepared and competitive, even in adverse and dynamic scenarios.