INDIVIDUAL MICRO ENTREPRENEURS IN THE BEAUTY SECTOR AND THE INTERFERENCES OF THE COVID-19 PANDEMIC

Abstract

The Covid-19 pandemic brought a so-called “new normal” to people’s lives, and with this new reality, changes in people’s daily lives became necessary. Increased anxiety, alcohol and tobacco, in addition to a sedentary lifestyle, became routine for many Brazilians during the pandemic as a containment and prevention measure due to the population’s social distancing. The objective of this study was to identify the movement of openings and closures of companies in the municipality of Romaria-MG in the period from 2018 to 2022, with the aim of comparing the movement before, during and after the impacts caused by the Covid-19 pandemic. While no one expected to face the pandemic, every life has been affected in diferente ways. New safety practices and protocols, such as the use of masks, application of alcohol gel and maintaining social distancing, were adopted to adapt to the pandemic contexto. In this contexto of sudden changes and transformations, the beauty sector was one of the most affected segments, since, due to social isolation, this sector was considered non-essential and was prevented from operating for a certain period of time, which was an aggravating fator for the situation experienced.