THE IMPORTANCE AND IMPACT OF ESG ON MARKETING STRATEGIES FOR ORGANIZATIONAL TRANSFORMATION
DOI:
https://doi.org/10.56238/bocav25n76-007Keywords:
ESG, Sustainable Marketing, Organizational Transformation, Corporate Strategies, Business SustainabilityAbstract
This article examines the integration of Environmental, Social, and Governance (ESG) practices into corporate marketing strategies, highlighting the significant impact of these practices on organizational transformation. The main objective is to explore how ESG practices not only meet ethical and social responsibilities but also strengthen brands and deepen relationships with customers and investors. Using a methodology that combines bibliographic review and exploratory case study analysis, the study provides a comprehensive view of the application and results of ESG strategies in various organizations. The article is structured in chapters that discuss the concept and evolution of ESG, the impact of these practices on organizations, ESG-related marketing strategies, and practical case studies that demonstrate the implementation and benefits of ESG practices. In conclusion, the article reaffirms that effective adoption of ESG practices is crucial for the success of contemporary businesses, providing not only competitive advantages but also positively contributing to society and the environment.
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