CHALLENGES AND OPPORTUNITIES OF THE INTERNATIONALIZATION OF BRAZILIAN COMPANIES

Abstract

This article analyzes the challenges and opportunities of the internationalization of Brazilian companies in the current global scenario, considering the structural and regulatory barriers that hinder the country's insertion into international trade. The objective is to understand how factors such as innovation, digitalization, and the strengthening of commercial relations can contribute to the competitiveness of national companies. The methodology used is based on a literature review that investigates how bureaucracy, dependence on commodities, and deficient infrastructure impact the internationalization process and what strategies can be adopted to expand Brazil's presence in the global market. Among the aspects discussed are the role of technology in business expansion, the importance of public policies in fostering competitiveness, and the impact of professional qualification on the success of internationalization. The study concludes that overcoming structural barriers, combined with the adoption of innovative strategies and incentive policies, is essential for Brazilian companies to consolidate their international presence and strengthen their position in the global economy.