BEHAVIOR AND ASPECTS RELATED TO THE ONLINE BETTING CONSUMER
DOI:
https://doi.org/10.5281/zenodo.14460336Keywords:
Online betting, Consumer behavior, Marketing, Public policiesAbstract
Ease of access, aggressive marketing and influencer advertising on social media are factors that have driven the growing consumption of online gambling in recent years. Although these bets are convenient and entertaining, they also present significant risks. In view of this, this study aims to analyze the behavior and characteristics of the current online gambling consumer. To this end, the research used the hypothetical-deductive method of an exploratory and descriptive nature, through a quantitative approach. Data collection was carried out using an online questionnaire and data analysis was performed using SPSS software, using the Exploratory Factor Analysis and Logistic Regression techniques. The data showed that the consumption of online gambling is influenced by several variables, with emphasis on the compulsive consumption style and male gender. In practical terms, the results indicate the need for more ethical and responsible marketing by companies in the sector. Furthermore, it is concluded that online betting has a significant social impact, highlighting the importance of effective public policies to regulate this market, prevent the prevention of irregular platforms and minimize consumer exposure to risks.
References
ADIMARK, S. El nivel socioeconómico ESOMAR: Manual de aplicación. Santiago: Autor, 2000.
ALAM, S. S. et al. “Impulsive hotel consumption intention in live streaming E-commerce settings: Moderating role of impulsive consumption tendency using two-stage SEM”. International Journal of Hospitality Management, vol. 115, n. 103606, 2023.
AMOAH-NUAMAH, J. et al. “University students’ reasons and attitudes towards online gambling and its implication on their lives”. Journal of Gambling Studies, vol. 39, n. 1, 2023.
ANBIMA - Associação Brasileira das Entidades dos Mercados Financeiro e de Capitais. Raio X do Investidor Brasileiro. São Paulo: ANBIMA, 2024. Disponível em: . Acesso em: 25/06/2024.
BABBIE, E. Métodos de Pesquisas de Survey. Belo Horizonte: Editora da UFMG, 1999.
BARRERA-ALGARÍN, E.; VÁZQUEZ-FERNÁNDEZ, M. J. “The rise of online sports betting, its fallout, and the onset of a new profile in gambling disorder: young people”. Journal of Addictive Diseases, vol. 39, n. 3, 2021.
BRASIL. Lei n. 14.790, de 29 de dezembro de 2023. Brasília: Planalto, 2023. Disponível em: . Acesso em: 10/09/2024.
BRASIL. Panorama Político 2024: Apostas esportivas, golpes digitais e endividamento. Brasília: Senado Federal, 2024. Disponível em: . Acesso em: 22/10/2024.
CANALE, N. et al. “Impulsivity influences betting under stress in laboratory gambling”. Scientific Reports, vol. 7, n. 1, 2017.
CATARINO, J. R.; CORDEIRO, J. D.; SOARES, R. M. “Impactos da política da proibição do jogo on-line: uma pesquisa comparativa Brasil versus União Europeia”. Seqüência Estudos Jurídicos e Políticos, vol. 41, n. 85, 2020.
COLUMB, D.; O’GARA, C. “A national survey of online gambling behaviours”. Irish Journal of Psychological Medicine, vol. 35, n. 4, 2018.
CORRAR, L. J.; PAULO, E.; DIAS FILHO, J. M. Análise Multivariada para os cursos de Administração, Ciências Contábeis e Economia. São Paulo: Editora Atlas, 2007.
COSTES, J. M. et al. “Online gambling practices and related problems in five European countries: Findings from the electronic Gam(bl)ing multinational empirical survey (E-GAMES) project”. Journal of Gambling Studies, vol. 19, 2023.
CRESWELL, J. W.; CRESWELL, J. D. Projeto de pesquisa: métodos qualitativo, quantitativo e misto. Porto Alegre: Editora Penso, 2021.
DAHAN, M. “Poverty and economic behavior: gambling on social security paydays”. International Gambling Studies, vol. 21, n. 1, 2021.
DENEGRI CORIA, M. C. et al. “Estilos de consumo, actitudes hacia el dinero, y materialismo en adolescentes chilenos y ecuatorianos”. Perfiles Latinoamericanos, vol. 29, n. 58, 2021.
FÁVERO, L. P. et al. Análise de dados: modelagem multivariada para tomada de decisões. Rio de Janeiro: Editora Elsevier, 2009.
FIEDLER, I. et al. “Gambling spending and its concentration on problem gamblers”. Journal of Business Research, vol. 98, 2019.
FRIEDMAN, M. A Theory of the Consumption Function. Princeton: Princeton University Press, 1956.
GRANERO, R. et al. “Compulsive buying behavior: Characteristics of comorbidity with gambling disorder”. Frontiers in Psychology, vol. 7, 2016.
GUILLOU-LANDREAT, M. et al. “Gambling marketing strategies and the internet: What do we know? A systematic review”. Frontiers in Psychiatry, vol. 12, 2021.
HAIR, J. F. et al. Análise multivariada de dados. Porto Alegre: Editora Bookman, 2009.
HARRIS, C. R.; JENKINS, M. “Gender Differences in Risk Assessment: Why do Women Take Fewer Risksthan Men?”. Judgment and Decision Making, vol. 1, n. 1, 2006.
HING, N. et al. “Does the uptake of wagering inducements predict impulse betting on sport?”. Journal of Behavioral Addictions, vol. 7, n. 1, 2018.
HING, N. et al. “Sports bettors’ responses to sports-embedded gambling promotions: Implications for compulsive consumption”. Journal of Business Research, vol. 68, n. 10, 2015.
HOLBROOK, M. B.; HIRSCHMAN, E. C. “The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun”. Journal of Consumer Research, vol. 9, 1982.
HUNSAKER, A.; HARGITTAI, E. “A review of Internet use among older adults”. New Media and Society, vol. 20, n. 10, 2018.
KAHNEMAN, D.; THALER, R. H. “Anomalies: Utility maximization and experienced utility”. Journal of Economic Perspectives, vol. 20, n. 1, 2006.
KILLICK, E. A.; GRIFFITHS, M. D. “In-play sports betting: A scoping study”. International Journal of Mental Health and Addiction, vol. 17, n. 6, 2019.
KILLICK, E. A.; GRIFFITHS, M. D. “Why do individuals engage in in-play sports betting? A qualitative interview study”. Journal of Gambling Studies, vol. 37, n. 1, 2021.
LABRADOR, F. J.; VALLEJO-ACHÓN, M. “Prevalence and characteristics of sports betting in a population of young students in Madrid”. Journal of Gambling Studies, vol. 36, n. 1, 2020.
LIU, X. S. et al. “The impact of time pressure on impulsive buying: The moderating role of consumption type”. Tourism management, vol. 91, n. 104505, 2022.
LÓPEZ-TORRES, I.; LEÓN-QUISMONDO, L.; IBÁÑEZ, A. “Impulsivity, lack of premeditation, and debts in online gambling disorder”. Frontiers in Psychiatry, vol. 11, 2021.
LUNA, R.; GIMÉNEZ, R. “Incidencia de la compra por impulso en la ciudad de Valencia”. Investigación y Marketing, vol. 60, 1998.
MACLAREN, V. V. et al. “The personality of pathological gamblers: a meta-analysis”. Clinical Psychology Review, vol. 31, n. 6, 2011.
MALHOTRA, N. K. Pesquisa de marketing: uma orientação aplicada. Porto Alegre: Editora Bookman, 2012.
MAO, L. L. et al. “Determinants of demand for sports lottery: Insights from a multilevel model”. Asian Economic and Financial Review, vol. 5, n. 8, 2015.
MARCONI, M. A; LAKATOS, E. M. Fundamentos de metodologia científica. São Paulo: Editora Atlas, 2017.
MARIONNEAU, V.; RUOHIO, H.; KARLSSON, N. “Gambling harm prevention and harm reduction in online environments: a call for action”. Harm Reduction journal, vol. 20, n. 1, 2023.
MCGEE, D. “On the normalisation of online sports gambling among young adult men in the UK: a public health perspective”. Public Health, vol. 184, 2020.
MCGIVERN, P. et al. “The impact of pop-up warning messages of losses on expenditure in a simulated game of online roulette: a pilot study”. BMC Public Health, vol. 19, n. 1, 2019.
MELO, J. B. et al. “Impactos das IPSAS e da cultura nacional no governo eletrônico dos países”. Boletim de Conjuntura (BOCA), vol. 17, n. 51, 2024.
MERLINO, V. M. et al. “The role of socio-demographic variables and buying habits in determining milk purchasers’ preferences and choices”. Frontiers in Nutrition, vol. 10, 2023.
MRAD, M.; CUI, C. C. “Comorbidity of compulsive buying and brand addiction: An examination of two types of addictive consumption”. Journal of Business Research, vol. 113, 2020.
NEWALL, P. W. S.; RUSSELL, A. M. T.; HING, N. “Structural characteristics of fixed-odds sports betting products”. Journal of Behavioral Addictions, vol. 10, n. 3, 2021.
PONTES, M. D. M.; PEÑALOZA, V. “Alfabetização econômica e endividamento: quando hábitos superam o conhecimento”. Revista Econômica do Nordeste, vol. 54, n. 3, 2023.
PRODANOV, C. C.; FREITAS, E. C. Metodologia do trabalho científico: métodos e técnicas da pesquisa e do trabalho acadêmico. Novo Hamburgo: Editora da Feevale, 2013.
PUTRA, R. Y. et al. “Analysis of factors contributing to impulse buying behavior of E-commerce users”. Journal of Management Studies and Development, vol. 1, n. 1, 2022.
QUEIROZ, P. P. N. et al. “Atitudes em relação ao dinheiro e estilos de consumo de estudantes do ensino médio de cidade do centro oeste brasileiro”. Boletim de Conjuntura (BOCA), vol. 15, n. 44, 2023.
QUINTANILLA, I.; LUNA, R.; BERENGUER, G. La compra compulsiva y la compra patológica. Valencia: Instituto Valenciano de Investigaciones Económicas, 1998.
ROZGONJUK, D. et al. “Problematic online behaviors among gamers: The links between problematic gaming, gambling, shopping, pornography use, and social networking”. International Journal of Mental Health and Addictions, vol. 21, n. 1, 2023.
SBVC – Sociedade Brasileira de Varejo e Consumo. O efeito das apostas esportivas no varejo brasileiro. São Paulo: SBVC, 2024. Disponível em: . Acesso em: 25/09/2024.
SILVA, L. G. C.; ÁVILA, G. N. “A construção da identidade de inocente a partir dos direitos da personalidade e do interacionismo simbólico”. Boletim de Conjuntura (BOCA), vol. 18, n. 52, 2024.
SIROLA, A. et al. “The role of virtual communities in gambling and gaming behaviors: A systematic review”. Journal of Gambling Studies, vol. 37, n. 1, 2021.
STETZKA, R. M.; WINTER, S. “How rational is gambling?”. Journal of Economic Surveys, vol. 37, n. 4, 2023.
SWANTON, T. B.; GAINSBURY, S. M. “Gambling-related consumer credit use and debt problems: a brief review”. Current Opinion in Behavioral Sciences, vol. 31, 2020.
TOKGOZ, E. “Impact of materialistic values on impulsive and compulsive consumption via status consumption: A research on young consumers”. Business and Economics Research Journal, vol. 11, n. 1, 2020.
TORRANCE, J. et al. “Emergent gambling advertising; a rapid review of marketing content, delivery and structural features”. BMC Public Health, vol. 21, n. 1, 2021.
TORRANCE, J. et al. “The structural characteristics of online sports betting: a scoping review of current product features and utility patents as indicators of potential future developments”. Addiction Research and Theory, vol. 32, n. 3, 2023.
WEIDNER, L. “Gambling and financial markets a comparison from a regulatory perspective”. Frontiers in Sociology, vol. 7, 2022.
WIDIYANTI, N. M. W. et al. “The Effect of Financial Literature, Electronic Money, Self-Control, and Lifestyle On Student Consumption Behavior.” Journal of Tourism Economics and Policy, vol. 2, n. 1, 2022.
ZHANG, K. et al. “Between-session chasing of losses and wins in an online eCasino”. Journal of Behavioral Addictions, vol. 13, n. 2, 2024.
Downloads
Published
Issue
Section
License
Copyright (c) 2024 Luana Teixeira Cavalcante, Verónica Peñaloza, Matheus Dantas Madeira Pontes, Danielli Leite Campos Monteiro
This work is licensed under a Creative Commons Attribution 4.0 International License.
Copyright (c). Conjuncture Bulletin (BOCA)
This work is licensed under a Creative Commons Attribution 4.0 International License.
